I chose Famous Dave’s in Nebraska because it’s a small local franchise restaurant. I viewed the corporate website, local Facebook page, and Instagram page.
On the corporate website, there is no talk about the COVID-19 virus. As I examine the Facebook page, there are all different types of posts. There is a post encouraging curbside or delivery for their food. They also have a live stream video to showcase the extra precautions they have taken during this time. They have posted also promoting different specials they are doing.
On Instagram, they aren’t talking about the virus and they’re precautious. Their Instagram page just has all their deals. Although I did notice the use of some hashtags such as #rallyforresturants and #veteranowned. This was interesting to me because to me this is a subtle approach to be apart of the conversation without directly speaking about the virus.
A lot of the feedback was on the Facebook page from their followers. They all gave props to the restaurants and all they’re doing to help others and help others be safe during this time.
Yes, I believe they have good managing the crisp because they don’t overload all their accounts with information. Although I was surprised to see nothing from the corporate website, the Nebraska franchise is really utilizing this crisis as a way to ensure the safety and the factor that they care about their customers.
Robert Media Storytelling 